Citroen looks to bolster its sales network as it readies to drive in C3 next month
The carmaker launched its first model C5 Aircross SUV in the country last year with showrooms in just 10 main cities in India, including Delhi, Gurugram, Mumbai, Kolkata, Bengaluru, and Chennai.
C3 next month, marking its foray into the highly competitive sub-4 meter segment in the country, Stellaris group formed by the merger of two global auto majors FCA and Groupe PSA
aims to build up a robust yet efficient sales network to cater to its new range, ..including an electric vehicle, it plans to launch over the next few years.
C3 is the first model to come up on the platform and the company plans to bring
The C3, a hatchback with SUV looks, is expected to hit the market on July 20.
Vatsa noted that the company has heavily localized the C-Cubed platform over the. The last few years leading to benefits from a cost of ownership perspective.
The company had also launched a 100 percent direct online buying for C5 Aircros SUV in over 50 Indian cities outside the dealer network.
The company, which plans to bring in new cars at regular intervals including an
"The C3 is coming up and we are starting with 20 dealerships in July and we plan to have 30 outlets by the end of the year and since the C-Cubed platform is now
alive our expansion of the network will continue next year as well," Citroen India Brand Head Saurabh Vatsa told PTI in an interaction.
competing with the likes of Nissan Magnite and Renault Kiger on one side and premium hatchbacks Maruti Suzuki Baleno and Hyundai i20 on the other.
Citroen looks to bolster sales